## what we do
We run your paid media, end to end. You see every move.
A principal operator runs your paid media — the strategy, the buying, the daily optimization — on Cosmo, our AI marketing system. Everything it learns about your business is yours to keep.
## the-offer
What you actually get.
Three roles, one engagement: an operator, a media buyer, and an analyst.
## core-service · paid-media-buying
The work that ships, on schedule.
| cadence | deliverable |
|---|---|
| daily | Optimization — scale what's winning, cut what isn't |
| daily | Anomaly alerts, flagged as they happen — not at the monthly review |
| weekly | Structured tests: new channels, audiences, and angles |
| weekly | Reporting in plain English — what changed, why, and what's next |
| weekly | Competitor intelligence — creative, messaging & landing pages |
| monthly | Full-funnel strategy reviews — budget & forecast optimization |
| monthly | Portfolio & channel-mix optimization |
| always | Campaign builds and launches across your channels |
## the-difference
Not another agency. Not a black box you rent.
| cosmo | typical agency | self-serve AI tool | |
|---|---|---|---|
| pricing | flat subscription — never a % of spend | % of ad spend | seat license + your time |
| the work | principal operator + AI media buyer & analyst | rotating account team | you |
| what it learns | everything — yours, downloadable anytime | stays with the agency | stays in the tool |
| visibility | every action logged | weekly update call | dashboard |
## track-record
The results behind the playbooks.
Fifteen years of experience from the founder, Marcos — in-house at the brands below. That judgment is what Cosmo runs on.
clickup
performance programs · costs −44% YoY · in-house
oscilar
attributed revenue & pipeline · in-house
confetti
efficiency, not just volume · in-house
## who-we-work-with
Who we work with.
We're built for startups looking to grow — B2B or B2C, spending at least $25K a month on paid media. Especially teams where marketing isn't anyone's full-time job yet. We keep the roster deliberately small for a reason: every client gets a principal partner in the weeds of their account.
- [ok] spending $25K+/month on paid media
- [ok] want principal-level judgment without hiring a marketing org
- [ok] want to own what the system learns
fit: strong